One of the most important objectives of building a social media website is to build critical mass. But first, frame critical mass so that it translates into your niche. From the niche-based pool, you gain a potential customer match as well as reasonable expectations on the size of the potential audience you can expect to… Read more »
Tag: audience engagement
3 lessons from a B2B Publisher who is Innovating Their Way to Success
Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation. The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »
Marketing Evolution: Gold Rush or Fool’s Gold?
The recession has hit everyone in different ways. The next generation of marketing has spawned interesting innovation, new businesses and evolving marketing techniques as talented, well-educated, multi-experienced businesses and professionals look for a way to either make an impact in their current budget-challenged positions, or to find their next career path. In many ways it… Read more »